🔴 The Battle for Local AI Is Only Just Beginning.

When the cloud becomes a military target, the computer becomes strategic again. Should you have your own AI at home? Apple seems to think so.

🔴 The Battle for Local AI Is Only Just Beginning.
Apple or Nvidia?

There are plenty of arguments for defending France's digital sovereignty.

The first, obviously, is to limit the impact of our economic dependencies. We used to buy computers and software; now, on top of that, we buy tens of billions of euros' worth of digital services every year. A considerable share of our digital budget goes to Big Tech. Just go back to what Nicolas Dufourcq said about what it costs.

The second is technological: depending on others limits our ability to invent new things. In someone else's cloud, we are held back.

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Take Claude: the public version we all have access to has nothing to do with the one offered to the Pentagon, which is at least five times more powerful and runs on a consolidated, classified database with entry points into information that ordinary mortals can barely imagine.
This is true for AI and for everything else: it is hard to build something that calls for Legos when all you have is Duplos.

None of the big tech platforms use off-the-shelf products; they build their own custom tools.

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As an aside, the former head of France's Special Operations Command (COS) explained that their operations, including the digital ones, were always custom-built: they did not use products from the market.

But today, the war in Iran gives us a third reason. The data centers hosting the big platforms' services are now targets. We covered this at length last week. Dual use now creates risks for services, but unfortunately for people as well.

The Tasnim news agency, affiliated with Iran's Revolutionary Guards, published a list identifying the offices of several major American technology companies as potential targets: Google, Microsoft, Palantir, IBM, Nvidia and Oracle.

Iran plots ‘infrastructure warfare’ against US tech giants
: State news published a list of nearly 30 sites that could be targeted

One of our readers asked me a simple question: should we host our everyday services (our email, our social networks, and so on) in data centers that also host data, analysis or software used by the military?

My first answer was that military services run on specific systems and data centers. Then I caught myself.

Today, even if the core of military systems is kept separate, it feeds on civilian data that is often necessary for its understanding of the terrain. It is a bit like the bridge that civilians also use but that gets destroyed to stop a military advance.

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If, as the papers say, Russian and Chinese services are helping the Iranians, then we can assume they hold a fairly detailed map of the infrastructure and, unfortunately, of the people critical to the system.

Cyberattacks will obviously be the preferred route, and they obviously raise the question of backing up your data, including on services that claim to be secure. Let's not forget that, on top of the conflict, the big platforms are rushing the use of AI-generated code, which sometimes causes trouble. The obvious case is Amazon's big "bug" in the United States, linked to AI-generated code that was pushed too fast. Since then, a senior manager has to sign off before anything is deployed.

AI code wreaked havoc with Amazon outage, and now the company is making tight rules
From a 13-hour AWS outage to 6.3 million lost orders, Amazon’s AI coding push has had a rough few months.

This week, we are taking a break from geopolitics to look at a subject the press rarely covers: the quiet battle between Apple and Nvidia over the future of computing power.

Apple has released a monster, its new MacBook Pro M5 Max, whose extreme power is still held back by the operating system.

But that computing power finally makes it possible, as we will see, to run large models entirely locally.

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As you know, my goal with this newsletter is to convince you to have a personal digital sovereignty strategy (for the reasons given above), but also to have cognitive autonomy.

📘 The handbooks for the world after

I am preparing two short handbooks for paying subscribers:

01
How to prepare for the decoupling
Having a smart strategy for your data, whether as an individual or for your company.
02
The hyperproductivity guide
How to use the new agentic technologies to boost your personal productivity. I think that over the next six months, those who get started will really benefit from it.

It is a long road ahead of us, but we might as well walk it together!


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The goal of this newsletter is to reach the ten thousand people who want to think differently about technology, geopolitics and the great cultural shifts.

More and more of you are reading us!

And I learned it at the great Neon Noir evening: a lot of VCs and AI entrepreneurs read us closely! Thank you for your trust.

Since the launch, I have chosen to keep the price very low. Some of the notes alone are worth several times the price of a subscription. A consultant told me recently that a single one of our newsletters had landed him a year-long contract.

Choosing an affordable price also reflects a desire to reach audiences beyond my initial target, in particular students, but also small SMEs, and anyone who wants to think these subjects through with us.

Many of you have also told me you subscribe to Ben Evans's newsletter and to Le Grand Continent (the European geopolitics review) alongside this one, and I thank you for it. It is always gratifying to see our work recognized.

💸 Worth noting: I am finishing a new version of the site, better organized and with a few surprises. That is also when I will raise the price, so think about subscribing.

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PS: I will also be at FIC InCyber (the Lille cybersecurity forum) this year, and I hope we will get the chance to meet up and talk, as we did last year.

So enjoy the new newsletter, reserved for paying subscribers.

The Apple-Nvidia war is on

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